ALBANA AVRAMI, LORIS HOXHA
DOI: 10.70827/REYY5015/itsigj
Abstract
This paper aims to examine the impact of developing the learning process in higher education and how this development can contribute to strengthening the tourism sector in Albania. As a sector that relies heavily on international communication and cooperation, the tourism industry necessitates the enhancement of students’ language skills and their ability to interact effectively with tourists. Therefore, this paper argues that interaction with tourists can enable students to engage with knowledge more efficiently. This study explores how a student-centred approach can be developed through a socio-constructivist perspective, emphasizing learning as a socially mediated process. Based on interviews with instructors and classroom observations, the research highlights the importance of professional teacher training using contemporary pedagogical methods, in combination with scientific research during instructional implementation. This integrated approach supports the identification and application of the most effective teaching methods. Given that quality teaching and learning remain essential in higher education, the continuous improvement of curricula, pedagogical tools, and their alignment with the labour market needs are identified as long-term objectives. In this context, the development of foreign language proficiency is shown to have a significant impact on both the learning and the tourism sector. Interaction with tourists not only fosters practical language use but also contributes to a scientific and multicultural education, preparing students for the demands of a globalized professional environment.
Keywords: communication for tourism, innovative enterprise, language didactics, teaching, teaching methods.